Digital Assets and Cryptocurrency


In the last ten years or so, a new asset class has swept the globe—digital assets and cryptocurrency. It began with Bitcoin in 2009 and has since expanded into thousands of different cryptocurrencies.

Bitcoin, the first and largest cryptocurrency by market cap, is widely considered the gold standard of the asset class. Over time, other coins have seen their values plunge to zero, and it’s likely that many others will follow.

Only cryptocurrencies with large market capitalizations and a historical track record of success can be considered potential investments. Most digital assets are purely speculative in nature. Here’s what potential investors need to know about digital assets and cryptocurrency.

What is a Digital Asset?

Broadly speaking, most digital assets fall into two general categories:

1. cryptocurrencies (money)
2. cryptographic tokens

The two are often called “coins” and “tokens,” respectively, for short.

What are Cryptocurrencies?

There are many different types of cryptocurrency beyond Bitcoin. These include:

•  Bitcoin Cash
•  Litecoin
•  Ethereum
•  Ripple
•  Stellar
•  NEO
•  Cardano

In 2011, Charlie Lee created a “hard fork” of the Bitcoin (BTC) network, meaning a new and different blockchain was created based on the old one. Lee called this new coin Litecoin (LTC). LTC uses a different consensus algorithm than BTC, generally allowing for faster transactions with lower fees. But because the Litecoin network is much smaller, it’s also less secure.

Satoshi Nakamoto white paper, was published on October 31st, 2008. Just over two months later, on January 3rd, 2009, the Bitcoin network went live, and a new asset class (cryptocurrency) was born alongside a new technology (blockchain).

Bitcoin is a scarce form of digital money that can be transferred peer-to-peer, without any financial intermediary. It uses the proof-of-work (PoW) consensus algorithm and has a fixed supply limit, so it can’t be created out of thin air.

Benefits of Investing in Digital Assets

The benefits of investing in digital assets go beyond the potential for outsized capital gains.
The biggest benefits of investing in digital assets are:

•  Individual sovereignty and less counterparty risk
•  Portfolio diversification
•  Hedge against inflation

There are some people within the community who want to buy cryptocurrency because of the ways it aids individual freedom and sovereignty more than for its potential for prosperity. There are others who value this investment as a unique form of diversification and a hedge against inflation.

Individual Sovereignty

Bitcoin allows people to become their own bank. When storing assets at a traditional bank or other financial institution, an individual becomes vulnerable to the risk of that institution going bankrupt or mismanaging their funds. This risk is known as counterparty risk.

Because they are peer-to-peer, digital assets and cryptocurrency eliminate all counterparty risk.

By holding their own private keys, investors can have total ownership of their digital assets and cryptocurrency. Other than gold or silver, no other asset has this quality.


Bitcoin has been the best performing asset class of the last decade by far. During eight of those years, the returns from holding Bitcoin exceeded that of any other asset in the world. At the time of this writing, the same holds true for 2020. (That said, as with any investment past performance is not an indication of future performance.)

Cryptocurrency can diversify an investment portfolio in a way no other asset class can. Crypto is known as a “non-correlated asset,” meaning it tends to have little or no correlation to the rest of the investment world (although this has changed at times during 2020).

Inflation Hedge

While all investing carries risk, investors often fail to factor in the one risk inherent in every investment denominated in fiat currency (stocks, bonds, mutual funds, ETFs, etc.): Inflation risk.

The law of supply and demand dictates that when the supply of something increases, its price will decrease absent an equal or greater increase in demand. With central banks creating tens of trillions of new currency units in 2020 alone, more and more investors have begun looking toward digital assets and cryptocurrencies that have fixed supply limits, like Bitcoin.

It should be noted that the only cryptocurrencies that can serve as viable inflation hedges are those that have a fixed supply limit. Like gold, scarce commodities tend to increase in value during times of inflation.

In addition, global uncertainty and turmoil tend to increase demand for safe haven assets.

And amidst the chaos of 2020, Bitcoin is the best performing asset in the world, being up 80% year-to-date at the time of writing. (Despite this success, past performance is not an indication of future performance.)

Digital Assets and Risk

The vast majority of altcoins are highly speculative in nature. Most have very small market capitalizations of less than $1 billion or even less than $100 million, so their prices can swing dramatically in short periods of time due to a lack of liquidity. And in the long run, it’s not unheard of for altcoins to drop to zero, meaning investors lose everything.

Bitcoin might be a little different because it has the most secure network (due to having the highest hashrate), the longest track record, and the largest market cap by far.

Best Practices for Investing in Digital Assets and Cryptocurrency

Anyone considering investing in digital assets and cryptocurrency would do well to educate themselves on related subjects.

bitcoin halving, bitcoin forks, cryptocurrency wallet, and crypto exchange, the less confusing this type of investment will seem.

Due to the volatile nature of digital assets and cryptocurrency, a common strategy is what’s known as dollar-cost averaging. Rather than trying to time the markets, investors sometimes buy fixed dollar amounts at fixed time intervals.

An example would be an investor setting a recurring buy for an automatic purchase of $50 worth of Bitcoin every two weeks.

The Takeaway

There’s a lot to learn when it comes to digital assets and cryptocurrency. This relatively new asset class has a lot going for it—from individual sovereignty to a hedge against inflation—but it can feel very much like the wild west to new investors.

When considering investing in digital assets and cryptocurrency, the bottom line is the same as for any investment: Potential investors always benefit from educating themselves before making financial decisions. SoFi Invest® gives members the straightforward, simple information they need to invest in cryptocurrencies.

Find out how SoFi Invest can help you invest in cryptocurrency.

SoFi Invest®
The information provided is not meant to provide investment or financial advice. Investment decisions should be based on an individual’s specific financial needs, goals and risk profile. SoFi can’t guarantee future financial performance. Advisory services offered through SoFi Wealth, LLC. SoFi Securities, LLC, member FINRA / SIPC . The umbrella term “SoFi Invest” refers to the three investment and trading platforms operated by Social Finance, Inc. and its affiliates (described below). Individual customer accounts may be subject to the terms applicable to one or more of the platforms below.
1) Automated Investing—The Automated Investing platform is owned by SoFi Wealth LLC, an SEC Registered Investment Advisor (“Sofi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC, an affiliated SEC registered broker dealer and member FINRA/SIPC, (“Sofi Securities).
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Crypto: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile, and involve a high degree of risk. Consumer protection and securities laws don’t regulate cryptocurrencies to the same degree as traditional brokerage and investment products. Research and knowledge are essential prerequisites before engaging with any cryptocurrency. US regulators, including FINRA , the SEC , and the CFPB , have issued public advisories concerning digital asset risk. Cryptocurrency purchases should not be made with funds drawn from financial products including student loans, personal loans, mortgage refinancing, savings, retirement funds or traditional investments.
Third Party Brand Mentions: No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third party trademarks referenced herein are property of their respective owners.
Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


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